Introducing: Fierce Woman

Introducing: Fierce Woman |

I am excited to finally announce what has been years in the making: Fierce Woman. First, let’s go down memory lane for a moment. I started Spunkyrella in April 2011, so 6 years ago, and after a year of dedicating this space almost entirely to a so-called metamorphosis workout program and everything around it, I was done and knew I needed to shift my focus.


At that time, my obsession with magazines that focused on women’s issues just started. I read every interview I could get my hands on and watched every video there was. I was fascinated and eager to learn about life from other women. There was just one part that irked me. It was always famous women who were asked about life and struggles. I respect where they are coming from, but I wanted to see the regular Joanne in the spotlight, and wanted to get real and talk about topics you wouldn’t necessarily see discussed elsewhere. Loss, addiction, financial struggles, cancer, abuse, abortion, infertility, mental health, racism, poverty, … You know, the uncomfortable things we don’t necessarily like to talk about but really need to. From woman to woman.


Fierce Woman | Spunkyrella


I knew right then and there that I wanted to create a platform that allows me to talk to women I met through blogging, freelancing and basically life. Women from different backgrounds, who overcame various obstacles, who have a vision and go for it. Women, who speak up. Women, who’s stories need to be told. Women, like you and me, who hustle hard and are okay with popularity and fame if it comes in the package, but who are not out to look for it in the first place.


Thus, Fierce Woman was born and for years its working title was The Fearless but I was never really happy with it. It sounds shallow and unreal, no?! I mean even the bravest and boldest ones fear at least one thing, so that title had to go…


fierce | the combination of a positive mental spirit, bold words and unapologetic actions.


That’s when I realized that by saying fearless, I actually meant fierce. I tried hard to find an alliteration that goes with it, to no avail. That’s when my friend Nina stepped in and with a little nudge, she encouraged me to not play around and call that taking-the-world-by-storm-gal what she truly is – A Fierce Woman!


Then the fun part began. Since I wanted to launch Fierce Woman on the blog, I needed a fresh fierce look and was on the hunt to find someone who could do just that. I knew finding a letterer who gets my vision and who is able to put that feeling into writing was no easy task. Enter Courtney Shelton from Hibrid to the stage. I always had her in the back of my head and knew that I wanted to work with her one day. I love her signature lettering and adore the cool cat that she is. Courtney turned out to be the perfect fit! She knocked it out of the park, don’t you agree?!


That’s why I couldn’t wait any longer to share the news with you. The first interview won’t arrive for another couple of weeks, but at least there’s something now we can all look forward to: the launch of Fierce Woman. I sure do! ♥